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Topic, audience, goal and the points to cover.
Chatedly writes podcast scripts as real conversation: two hosts trading questions and answers, or one host speaking directly to the listener. Every line is editable, any line can be rewritten by AI, and the finished script becomes voiced audio in one step.
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Handling "We Already Have a Vendor" Like a Pro
Made with Chatedly from a short brief. Closewell Sales Training is a fictional business.
A good script sounds spoken, not read. It has a hook in the first few lines, one clear idea per exchange, concrete examples, and a natural close with a single call to action. Two-host scripts need contrast: one host asks the questions the listener would ask, and the other answers with specifics.
Give the generator a topic, an audience, a goal and the points that must be covered. Read the draft out loud in your head: cut anything that sounds like a brochure, add a real example, and make sure the call to action matches what you want listeners to do.
Below is a complete script from a fictional sales-training show, together with the audio it produced. Open the full transcript to see how the hosts move from the objection to a practical response.
Nothing on this sample was recorded or edited by hand. The Pitch Room and Closewell Sales Training are fictional; the audio, script and show notes are exactly what Chatedly produced.
Short sales coaching episodes with real talk tracks you can use on your next call.
Marcus Welcome back to The Pitch Room, folks. Marcus here, and I've got Tess with me today. She's one of those people who's got sales down to a science but talks like your buddy at the bar, so expect some real, usable stuff coming your way.
Tess Hey everyone! Yeah, I’m just here to share what’s actually worked in the trenches, no fluff.
Marcus Awesome. So, let’s jump right in. You know that moment on a sales call when someone just throws out, “We already have a vendor”? It’s like that wall slamming shut, right? Feels like all the air leaves the room.
Tess Oh, totally. It’s the classic heart-sinker. I used to get stuck there, thinking, okay, do I argue now or just back off? Neither felt great.
Marcus Exactly. And arguing? Yeah, it never feels great. Like, it’s awkward, you hear yourself sounding defensive. But pulling back completely feels like you just handed the deal to someone else.
Tess For sure. I remember this one deal where the company said to me flat out, "We’re loyal to our vendor." And sure, my first instinct was to list why my product was better, all that jazz. But halfway through, it felt like a lecture no one wanted to hear.
Marcus Been there! So what’d you do instead?
Tess I stopped mid-sentence. Then I asked them, “I’m curious, what’s one thing you wish was different about your current vendor?” Just that one question shifted the whole vibe.
Marcus Oooh, that’s smart. So instead of fighting, you got them thinking more deeply?
Tess Yeah, exactly. It opened a door. They started talking about what bugged them a bit, what they needed that wasn’t happening, and suddenly I wasn’t the intruder anymore—I was someone who might help.
Marcus Love that. So this episode, we’re diving into how to flip that script, take “We already have a vendor” from a close-the-door moment to an opening conversation. Because honestly—it trips up so many of us, and it shouldn’t.
Tess Agreed. It’s about changing the dynamic. Not pushing, but pulling them into a real talk instead of a no thank you.
Marcus Right, and one thing I like is how you don’t dive into trying to outshine their current vendor. You just invite a tiny comparison, softly. Like you said, it’s not about tearing down, it’s about learning.
Tess Totally. Here’s a line I’ve used that seems to work: "If you could change one thing about your current setup, what would it be?" It’s simple, but it gently snacks the door open. No pressure, just curiosity.
Marcus Yeah, and I bet—once you get that answer—you can say, "That’s really interesting. In our solution, some clients found that we help specifically with that." It’s like planting a seed, not a sales pitch.
Tess Exactly. And if they start talking, you get a chance to offer a mini comparison without saying, “Your vendor sucks.” Like, "I wouldn’t want to step on any toes, but here’s a quick note on what we do differently." And then keep it short and positive.
Marcus Love that. Feels collaborative too, right? Like, you’re on their side trying to figure out if there’s a better fit without just blasting their current choice.
Tess Yes, it’s about making them rethink with no risk. Sometimes people just don’t want to rock the boat until someone makes it safe to do so.
Marcus And hey, for everyone listening, you don’t have to memorize all these right now. We made a cheat sheet with ready-to-go phrases and tips you can pull from when you hit this objection. Grab that—it seriously saves you fumbling.
Tess Link’s in the show notes. It’s got versions of these questions and little switches to try—something for every style. And no awkwardness.
Marcus Alright, listeners, go try this out! Keep the tone light, curious, and keep your ears wide open. It’s not about winning a fight, it's about opening a conversation that maybe wasn’t there before.
Tess Yep, and before you know it, you might just get that chance to step in with something new. Just by asking better questions.
Marcus That’s the power move. Ok, Tess, thanks for sharing those gems today.
Tess Thanks for having me, Marcus. Always fun to break down these tricky calls.
Marcus And thanks, everyone, for tuning in. Catch the cheat sheet, keep your calls curious and friendly, and talk soon.
In this episode of The Pitch Room, Marcus and Tess tackle one of the most common sales objections: “We already have a vendor.” They emphasize staying curious instead of arguing and give you actionable ways to explore your prospect’s current situation. Listen for their sample talk tracks and tips on offering small comparisons that open conversations rather than shut them down.
Takeaways:
- Don’t argue when you hear "we already have a vendor." Stay calm and curious.
- Ask what they would change or improve about their current vendor relationship.
- Offer a small, non-threatening comparison to help prospects see your unique value.
- Use practical, friendly talk tracks to keep the conversation moving.
- Download the free objection handling cheat sheet to boost your comeback game.
Topic, audience, goal and the points to cover.
Two hosts or solo, in your show's tone.
Type changes, or ask AI to rewrite a line.
Voice, music and mastering, ready to publish.
Yes. Scripts can be downloaded with each episode.
You can edit every line of a generated script, so you can rewrite it as much as you like before voicing.
Yes. Choose the solo format and the script is written for one host speaking to the listener.
Usually under a minute to generate. Review time depends on you.
Start from your website or a topic. Your first short episode is free.